The Brand Leader – Medium

The Brand Leader

The Brand Leader

Finding Your Brand Voice

Creating a communication style that sets you apart

5 min readNov 1, 2021

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The Brand Leader

Waste Management: Turning Byproducts Into Products

In the early 1900s, Henry Ford was well on his way to creating an automobile empire. This king of efficiency was looking for ways to…

3 min readJun 23, 2021

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Waste Management: Turning Byproducts Into Products

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The Brand Leader

What’s a Brand?

We believe a brand is a series of promises. It declares a value proposition, and every touch is another chance to set experience…

3 min readMay 24, 2021

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The Brand Leader

Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change…

It helps simplify the question about branding or rebranding when you think of branding as a process of rediscovering a core, authentic…

8 min readMar 22, 2021

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The Brand Leader

Emotionally Connecting with Brands

Do you ever think of how many brands you follow online? Which ones you do and why? We all have our favorites. But why do we follow them…

11 min readMar 16, 2021

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Emotionally Connecting with Brands

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The Brand Leader

The Burger King Redesign: Through the Lens of The Brand Leader Team

Designed by the agency Jones Knowles Ritchie, the super-flat design effects incorporate a number of different features — from the custom…

6 min readMar 11, 2021

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The Brand Leader

We are a creative branding agency specializing in strategy and design that connects brands with customers in game-changing ways.

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