How Often Should My Company Rebrand?

5 Reasons to Consider Rebranding Your Company

I’m Thinking About Rebranding. Where Do I Start?

Begin With an Annual Brand Assessment.

Identify What’s No Longer Working.

  • Refresh. It could be that your messaging is solid but your look is outdated or amateurish. Maybe all you need is a quick facelift: better colors, a new typography treatment, a stronger logo, etc.
  • Reposition. You may also find that your look is working for you, but your messaging isn’t targeting the right customers — or properly understanding why they became your customers in the first place. In situations like these, it makes sense to invest in repositioning your brand in order to better reach your best customers.
  • Rebrand. You may also find that nothing is quite working for your brand anymore, and you need to consider a complete overhaul of your brand: name, image, messaging, corporate culture, etc. Don’t worry. We’ve been there before and know how to help you through the rebranding process.

Map Out Where You Want to Go.

Solicit Additional Feedback.

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We are a creative branding agency specializing in strategy and design that connects brands with customers in game-changing ways.

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The Brand Leader

The Brand Leader

We are a creative branding agency specializing in strategy and design that connects brands with customers in game-changing ways.

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