In the early 1900s, Henry Ford was well on his way to creating an automobile empire. This king of efficiency was looking for ways to… — In the early 1900s, Henry Ford was well on his way to creating an automobile empire. This king of efficiency was looking for ways to streamline his process, finding avenues of supplying his factories with the raw material required for his new Model T’s. Edward G. …

We believe a brand is a series of promises. It declares a value proposition, and every touch is another chance to set experience… — We believe a brand is a series of promises. It declares a value proposition, and every touch is another chance to set experience expectations for your current and your future target consumers. The intangible sum of a product’s attributes: its name, packaging and price, its history, its reputation, and the way it’s…

It helps simplify the question about branding or rebranding when you think of branding as a process of rediscovering a core, authentic… — Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature. …

Do you ever think of how many brands you follow online? Which ones you do and why? We all have our favorites. But why do we follow them… — Do you ever think of how many brands you follow online? Which ones you do and why? We all have our favorites. But why do we follow them? Is it to feel a connection with what they stand for? To be a part of their conversation? To be a part…

Designed by the agency Jones Knowles Ritchie, the super-flat design effects incorporate a number of different features — from the custom… — Designed by the agency Jones Knowles Ritchie, the super-flat design effects incorporate a number of different features — from the custom font Flame, which hearkens back to the Cooper Black of the late 20th century, to the earthy color palette that many of us grew up with. …